AdaptiQ (adap-tick) Minds was developed with the express intent of addressing the rate of failure following the implementation of organisational change. Change management consultancy, Change2020, partnered with Queensland University of Technology (QUT) to explore the catalysts contributing to the high levels of failure and work on solutions to improve outcomes for individuals, leaders and organisations as a whole. Potion Digital helped brand and create the website to showcase this innovative tool to the market.